Welcome to Blue Lake Watches

We're genuinely passionate about exceptional timepieces and even more passionate about sharing that enthusiasm with you. As an online boutique based in Switzerland, we specialize in curating an extraordinary selection of watches from independent brands, each offering something uniquely special.

Every watch we offer carries its own story, skillfully blending time-honored tradition with modern creativity. Our focus is exclusively on independent watchmakers who push boundaries, demonstrate amazing craftsmanship, and bring something truly fresh to the world of horology.

How It All Started

Our journey began with a simple love for watches, evolving naturally into a mission to help enthusiasts like you discover incredible pieces from independent artisans and makers. To us, each watch isn’t just a mechanical marvel or a time-telling tool, it’s a meaningful story waiting to resonate with someone special.

From our Swiss home base, we’ve grown to become trusted guides for collectors, enthusiasts, and anyone searching for something beyond the typical luxury brands. Over time, we've built genuine relationships with some of the world's most talented independent watchmakers, offering our clients access to exclusive and limited-edition pieces.

Our Approach

We believe a watch is more than just a way to keep time. It’s an expression of who you are. This mindset shapes everything we do:

Quality you can trust: Every watch we select is chosen carefully for exceptional craftsmanship, thoughtful design, and technical innovation.

Tradition meets creativity: We love brands that respect classic watchmaking traditions yet aren’t afraid to embrace new ideas and techniques.

Distinctly unique: Our collection emphasizes rare and exclusive pieces, so you can wear something genuinely different from mainstream luxury offerings.

Personal Connection

Our collection spans everything from bold, avant-garde creations to refined, minimalist pieces, all chosen to showcase the very best of independent watchmaking. Whether you're drawn to complex mechanical marvels or understated elegance, we're confident you'll find something inspiring here.

We're always on the lookout for exciting new brands and designs, continually refreshing our collection to offer you even more choices. We have some innovative and captivating releases coming your way very soon, which we can't wait to share with you!

We’d Love to Hear From You

Your thoughts and ideas matter greatly to us. If there's an independent watch brand or model you love or would like to see featured, don't hesitate to reach out. Feel free to chat with us directly via the live chat on our website or connect on Instagram at @bluelakewatches.

Check out our Frequently Asked Questions page for more information about us.

Thanks so much for being part of our community, we truly appreciate it. Here's to celebrating the art, passion, and amazing stories behind every great watch.

Warm regards,

The Blue Lake Watches Team

TIMELINE

July 2022 – The Beginning

Blue Lake Watches was originally founded as Behrens Europe in July 2022. Based in Geneva, Switzerland, we became the official distributor of BEHRENS for Europe, starting with a small but passionate team dedicated to bringing innovative independent watchmaking to a wider audience.

September 2022 – First Major Event

We hosted our first event in a prestigious watch boutique in Geneva city center, where we gathered our first customers and partners, marking an exciting milestone in our journey.

March 2023 – Time To Watches

By the end of March 2023, we played a key role in helping organize the Time To Watches event, an important independent watch fair that connects brands with collectors and enthusiasts.

May 2023 – Record-Breaking Auctions

In May 2023, we helped to organize two exclusive watch auctions in Geneva, achieving record-breaking sales for unique timepieces, further solidifying our presence in the luxury watch industry.

October 2023 – First 100 Customers

We reached a major milestone with 100 customers on our website, demonstrating growing demand and trust in our website.

March 2024 – Exclusive BEHRENS Collaboration with Producer Michael

We spearheaded the exclusive collaboration between BEHRENS and Producer Michael, launching the BEHRENS X Producer Michael Apolar. As the official partner, we held exclusive rights to sell the piece before the brand later expanded availability.

January 2025 – Rebranding to Blue Lake Watches

We officially rebranded from Behrens Europe to Blue Lake Watches, marking a new chapter in our history. This change allowed us to expand our offerings beyond BEHRENS, starting with the addition of Konstantin Chaykin to our catalog. Importantly, we remain an official distributor of BEHRENS, maintaining our strong relationship with the brand.

April 2025 – Exclusive Ultralight 11G Launch

We proudly launch our exclusive edition of the Ultralight 11G, a special purple version available only through Blue Lake Watches, further reinforcing our position as a key player in the independent watchmaking scene.

They MENTION US

FRATELLO WATCHES : Click here for the article where they mention us at the end as the only retailer offering the Konstantin Chaykin Joker Fiat Lux outside of China

SWISS WATCH GANG : Click here to see the post in collaboration with Swiss Watch Gang on Instagram

MUNICH WATCH LOVER : Click here to see the post in collaboration with Munich Watch Lover on Instagram

PARTNERS

LES AMBASSADEURS GENEVA

We collaborate with the famous watch boutique Les Ambassadeurs in Geneva for the Konstantin Chaykin Joker 'Fiat Lux'. You can view and try it over there.

ORDER THE JOKER FIAT LUX

HORLOGERIE DESBIOLLES

You can find a few of our watches at Horlogerie Desbiolles shop in Geneva. We also collaborate with them for repairs and watch service.

CONTACT US FOR MORE INFO